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Our fertility hub helps you keep track of our latest news and articles.

Time

To

Comprehend

Our fertility hub helps you keep track of our latest news and articles.

Time

To

Comprehend

Our fertility hub helps you keep track of our latest news and articles.

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About us

Apricity: The next-generation IVF Clinic in London

Choosing an IVF clinic in London can be difficult. We outline a few important factors to consider as you compare IVF clinics in London, as well as how the IVF process works and the benefits of working with us.
Meet the team

Welcome to our new Chief Medical Officer

We are incredibly pleased to welcome Consultant Gynaecologist and Obstetrician Dr Luca Sabatini, who joins Apricity as Chief Medical Officer.
Fertility Talk

Apricity’s Guide to Egg Freezing

In this guide, we’ll debunk egg freezing myths and paint a clear picture of the process step-by-step, what you should know before proceeding, and the costs associated. 
Support

Apricity app: stay on top of your fertility journey

Fertility treatment can be overwhelming, but we bring you answers, simplicity and innovation, a simple tap away.
Male Fertility

All about Male Fertility

Shedding light on various aspects of men's fertility. How it can be assessed and improved, advice and resources, treatment options, and stories from men who have shared them.
LGBT+

Transgender fertility services

Gender reassignment or hormonal treatments can affect fertility, but freezing eggs, sperm or embryos ahead of any procedures may give you the option to have biological children later on.
Egg Donation

IVF with donor eggs

Donor egg IVF in the UK is a safe, secure and effective option for women, men and couples looking to start or grow their family. Learn more here.
Meet the team

Welcome, Dr Sotirios Saravelos

We are so pleased to welcome the incredibly experienced Dr Sotirios Saravelos to the Apricity team!
LGBT+

Fertility options for same-sex, gay couples

From IVF for same-sex couples to adoption, this page outlines the main pathways and fertility considerations for gay couples.
Fertility Talk

All about sperm freezing

Learn all about sperm freezing here.
Support

Stress & Infertility: Reflections from Stress Awareness Month

Whether fertility is directly impacted by stress is a topic of debate, but what we know for sure is the mental effect that stress can have on the livelihood of people experiencing infertility.
LGBT+

Helping women have babies: fertility options for lesbian couples

We proudly offer a variety of fertility treatments and options for lesbian couples looking to have a baby. Learn more here.
Fertility talk

Fertility Fact-Checked: Paris Hilton's comments around IVF & twins

Hilton turned to IVF out of belief that it is the ‘only way’ to ensure having ‘twins that are a boy and a girl’. In fertility treatment, there are no guarantees. There is a lot of misinformation around fertility treatment in the news. In line with our values, we share the factual information to set the record straight.
Fertility Talk

2020: A year for caring

New Year's wishes and reflections from Apricity
News

Apricity at ESHRE 2020

Apricity was delighted to participate in an important fertility event hosted by ESHRE, the European Society of Human Reproduction and Embryology.
News

The Fertility Podcast

The Fertility Podcast is a helpful resource for people on their fertility journeys.
News

Discovering Donation with Defining Mum & Altrui

Explore Donor Conception with our Virtual Webinar.
News

Apricity in We Are Tech Women: Caroline's Story

Get to know Caroline Noublanche, tech entrepreneur and founder of Apricity, in this interview with We are Tech Women.
News

Apricity in Tech London: the Founders Normalising Women's Health

Apricity's CEO, Caroline Noublanche, was featured in Tech London's feature on start ups normalising women's health.
News

Apricity in Women's Health: What Causes Thrush

Apricity's Chief Medical Officer, Dr Mara Kotrotsou, was featured in Women's Health last month to answer important questions around thrush.
News

IVF in the UK: How can I regain control?

Apricity and Defining Mum are hosting a virtual event called IVF in the UK: How can I regain control?
News

HFEA Announcement May 1st, 2020

Read our full statement regarding the HFEA announcement that was made on May 1st 2020.
News

Donor Decisions & Beyond: Virtual Evening with Defining Mum & Altrui

Our sister Altrui company and Defining Mum are hosting a virtual event called Donor Decision & Beyond
News

Apricity in the Evening Standard: a digital offering in time of crisis

Entrepreneurs: Apricity's Caroline Noublanche on providing fertility health support the digital way
Celebrities

Jessie J: Fertility is a Process

Jessie J was told she wouldn't be able to conceive, but that hasn't stopped her losing hope
Fertility Talk

Cathing Up with Natalie Silverman and the Fertility Podcast

Producer and host of the popular Fertility Podcast Natalie Silverman is our special guest blogger this week.
Fertility Talk

Drawing Fertility: Q&A with Instagram's @Fertilit_arty

Everyone has their own way of tracking their unique fertility journey, and we have fallen in love with @fertilit_arty’s.
Celebrities

Dame Emma Thompson's Fertility Journey

The Oscar-winning actress Dame Emma Thompson struggled with secondary infertility after giving birth to her first child.
Male Fertility

Racing For Fertility: Interview with Toby Trice

Toby Trice, Buckmore Park's Driver of the Year, joins us for an interview about his own life, his fertility journey, and his habit of sleeping with one eye open.
Male Fertility

No Man Left Behind Guest Blogger: It Takes Three

For this week we have the Instagram influencer Chris (@ittakes_three) as the guest blogger of the week. This is as part of our #nomanleftbehind campaign to support men and male fertility.
Male Fertility

No Man Left Behind: Fertility and Males

This month we launched our #nomanleftbehind to invite and support men to become more vocal and involved in their own and their partners' fertility care.
Male Fertility

No Man Left Behind: Forty Year Old Dad

Filmmaker and writer, Michael J Hunter, joins us in our No Man Left Behind campaign to encourage more men to come forward and talk about male infertility.
Fertility Talk

AI to aid fertility – Apricity Fertility Predictor® launches

We have launched our AI-powered fertility predictor to help people understand their chances of conception using IVF and ICSI.
Fertility Talk

Apricity raises €6m with AXA and acquires Altrui

Apricity raises €6m with AXA and acquires Altrui to revolutionise fertility treatment from the ground up
Fertility Talk

Apricity Press Launch

At Apricity's Press Launch on Thursday 17 May, we shared Apricity's vision of fertility care with the local and national press and influencers.
Fertility Talk

Catching up with Conceivable Designs

Our brief Q&A with the founder and designer of Conceivable Designs, Sue. Conceivable Designs is a shop and a platform for all things fertility.
Fertility Talk

Apricity in Raconteur: Fertility is not a treatment, but a journey

Is fertility a treatment or a journey? What are the shortcomings of fertility care and how should we alleviate them?
Partnerships

Apricity Joins the Patient Pledge

Apricity is delighted to join the Fertility Network's Patient Pledge, a commitment to support patients throughout their fertility journeys.
Medication

What is a trigger shot?

The trigger injection or ‘trigger shot’ as it is also known, is a hormonal injection used in fertility therapy.
Embryo Transfer

When will my embryo transfer happen?

When will my embryo transfer happen?
Embryo Transfer

How do you prepare for embryo transfer?

Embryo transfer is the part of treatment where one or more cultured embryos are transferred back into the womb.
Lifestyle

How can I increase implantation success after embryo transfer?

We receive a lot of questions on implantation success after embryo transfer. These are some of our most commonly asked questions.
Lifestyle

The Two Week Wait: what can I expect?

The two week wait and some of our most frequently asked questions.
Embryo Transfer

What is embryo transfer?

Embryo transfers are usually a quick and smooth process – taking on average about one hour from when you enter the clinic until you leave.
Stimulation

What is stimulation?

As you begin your fertility journey, it's essential to stay informed with every stage.
Stimulation

A step-by-step guide to understanding your medication

To start you on the journey towards fertility success, we need to prepare your body for stimulation – and that initially ...
Egg collection

A look at the risks after Egg Collection

The fertility journey comes with risks and, before you go forward, it is important to have them identified ...

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