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Our fertility hub helps you keep track of our latest news and articles.

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Our fertility hub helps you keep track of our latest news and articles.

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Comprehend

Our fertility hub helps you keep track of our latest news and articles.

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News

AI Tools for Fertility Treatment Decision Making

The Apricity Research and AI team were at the annual Fertility Conference #Fertility2023 which took place in Belfast in January 2022. The topics presented this year focused on creating artificial intelligence (AI) tools that could help embryologists in their critical decision-making. These tools ensure that the patients receive the best possible care based on reliable data and improve their chances of fertility treatment success.
News

Press Release: Apricity arrives in Spain to transform access to reproductive treatment

Apricity has arrived in Spain to lead the transformation of the experience for couples undergoing fertility treatment. This heralds a new approach to reproductive health, addressing the negative impact that fertility treatment can have on a couple’s relationship while increasing the chances of success.
Blog

What happens in the embryology lab?

When you’re going through fertility treatment, you are likely to be most familiar with your hormone injections, blood tests and scans. Regardless of which fertility treatment pathway you’re on, intrauterine insemination (IUI), in vitro fertilisation (IVF), intracytoplasmic sperm injection (ICSI), egg donation or surrogacy, you may be wondering what happens to your eggs, sperm and embryos in the lab.
Blog

Getting pregnant - does your diet matter?

Balanced, healthy nutrition is an essential element of general well-being and fertility. The importance of nutrition in the period before conception has been shown by a series of papers while weight management is often recommended by doctors in order to increase the chances of pregnancy. 1  It is also a great first step in taking care of yourself before starting your fertility journey. In this article, we will be reviewing the current evidence around specific nutrients and how they affect your fertility.
Blog

TTC and the holiday season

Trying to conceive in the Christmas holiday season? The winter holidays can be a wonderful time of year. From community markets to hot drinks, festive celebrations and time off, there can be plenty to look forward to. Still, the focus on family, increase in spending and pressure to celebrate can also be big aggravators of stress.
Blog

Is AI safe in healthcare?

The introduction of Artificial Intelligence into many areas of our daily lives, including healthcare, carries essential implications for our privacy and safety as consumers.
News

Secret stress & shame of IVF

A new study from UK virtual fertility clinic Apricity has found that Brits are struggling to cope with the costs and stress of IVF and expect their employers to support them. Apricity conducted a survey of 500 people in the UK who are either undergoing fertility treatment (40%) or preparing for fertility treatments (60%)*
News

The Sperm Factor: infertility isn't just a female issue

Worrying sperm studies published this week highlight why infertility isn’t just about treating women. The study published in Human Reproduction Update this week indicates that total sperm counts more than halved between 1973 and 2018 and the decline continues to accelerate. 
Blog

PCOS and Fertility: Can I get pregnant with PCOS?

PCOS is one of the leading causes of fertility issues in women. If you’re trying to conceive with PCOS, you might wonder how long it takes to get pregnant, and how easy it is. 
Corporates

Mercer Marsh Fertility & Family Building

Fertility and family building solutions with Apricity and Mercer Marsh. A programme of support and education for clients.
Fertility

AMH Explained: All you need to know about this hormone test

Anti-Müllerian Hormone (AMH) is a hormone produced by the follicles in your ovaries responsible for developing eggs. AMH tests are often used by gynaecologists and fertility specialists to measure the levels of the hormone, which gives a picture of how many eggs a woman has at a certain point in time.
News

Apricity celebrates CQC accreditation

 Apricity recognised by Care Quality Commission for innovative technology led care model at a recent inspection.
Support

Fertility and Recurrent Miscarriage

While not usually discussed in the open, miscarriages are quite common - although that doesn’t make them any less devastating. This page will help you understand a little more about miscarriage and recurrent miscarriage, when it might be useful to seek extra help, and what that help looks like. 
News

UK virtual fertility clinic Apricity raises €17m Series B from MTIP and Iris Ventures

LONDON, UK, Tuesday 6 September 2022: Apricity, the UK’s leading virtual fertility clinic, has raised €17 million in a Series B round led by MTIP, the Swiss healthtech investor, with participation from Barcelona-based specialist consumer fund  Iris Ventures.
News

Apricity partners with employee engagement company Reward Gateway

Apricity is proud to partner with Reward Gateway, a leading global employee engagement company. Through this partnership Apricity offers tailored fertility journeys that match an employee’s specific needs, preferences and location.
ESHRE

Apricity present fertility research at ESHRE 2022

The world’s largest annual fertility conference, ESHRE, is back in person for the first time since Covid. We’re delighted to have the Apricity team attend in Milan, presenting some of our ground-breaking work in AI and fertility research.
LGBT+

June 2022: Celebrating Pride

This June sees Apricity celebrate Pride Month, a month for celebrating and highlighting the LGBTQ community. June holds special historical significance. The events that followed transformed gay rights in the US and is the reason for celebrating Pride in June. 
News

Apricity offer semen analysis at home through Mojo

Apricity is excited to have partnered with Mojo, a revolutionary at-home sperm testing service. This clinical grade test helps our world-class clinical team diagnose and understand male infertility factors, to make informed treatment decisions. 
News

Apricity expands footprint with Woom acquisition

Apricity announces the acquisition of International women’s period tracker & reproductive health app Woom in May 2022
Webinars

Fertility Webinar - when is IVF right for me?

This webinar is aimed at anyone who has been trying to conceive for over a year and is wondering whether IVF treatment is the right option for them.
AI

Fertility 2022: What’s the latest in AI and fertility treatment?

We're at the forefront of important fertility research, and Fertility 2022 has been an opportunity to celebrate the hard work and incredible achievements of Apricity’s research team. 
Support

Announcing our partnership with the Donor Conception Network

Explore our partnership with the Donor Conception Network, a charity offering information, support and community to donor conception families and prospective families.
Corporates

Apricity for Corporates

Apricity partners with world class corporates who truly care for their employees. We offer educational webinars, 1:1 sessions with a senior fertility nurse and A-Z fertility solutions. Learn more.
Support

We are thrilled to announce our partnership with My Surrogacy Journey

Surrogacy can be extremely difficult to navigate. That’s why we’re so thrilled to partner with an expert, compassionate team that works so hard to take confusion out of the process.
Fertility Talk

Frozen Embryo Transfer (FET) guide

This page outlines how IVF works, who it’s recommended for, how likely it is to work, and the benefits of IVF treatment with Apricity. 
Fertility Talk

Everything you need to know about IVF Treatment (In-vitro fertilisation)

This page outlines how IVF works, who it’s recommended for, how likely it is to work, and the benefits of IVF treatment with Apricity. 
About us

Apricity: The next-generation IVF Clinic in London

Choosing an IVF clinic in London can be difficult. We outline a few important factors to consider as you compare IVF clinics in London, as well as how the IVF process works and the benefits of working with us.
Meet the team

Welcome to our new Chief Medical Officer

We are incredibly pleased to welcome Consultant Gynaecologist and Obstetrician Dr Luca Sabatini, who joins Apricity as Chief Medical Officer.
Fertility Talk

Apricity’s Guide to Egg Freezing

In this guide, we’ll debunk egg freezing myths and paint a clear picture of the process step-by-step, what you should know before proceeding, and the costs associated. 
Support

Apricity app: stay on top of your fertility journey

Fertility treatment can be overwhelming, but we bring you answers, simplicity and innovation, a simple tap away.
Male Fertility

All about Male Fertility

Shedding light on various aspects of men's fertility. How it can be assessed and improved, advice and resources, treatment options, and stories from men who have shared them.
LGBT+

Transgender fertility services

Gender reassignment or hormonal treatments can affect fertility, but freezing eggs, sperm or embryos ahead of any procedures may give you the option to have biological children later on.
Egg Donation

IVF with donor eggs

Donor egg IVF in the UK is a safe, secure and effective option for women, men and couples looking to start or grow their family. Learn more here.
Meet the team

Welcome, Dr Sotirios Saravelos

We are so pleased to welcome the incredibly experienced Dr Sotirios Saravelos to the Apricity team!
LGBT+

Fertility options for same-sex, gay couples

From IVF for same-sex couples to adoption, this page outlines the main pathways and fertility considerations for gay couples.
Fertility Talk

All about sperm freezing

Learn all about sperm freezing here.
Support

Stress & Infertility: Reflections from Stress Awareness Month

Whether fertility is directly impacted by stress is a topic of debate, but what we know for sure is the mental effect that stress can have on the livelihood of people experiencing infertility.
LGBT+

Helping women have babies: fertility options for lesbian couples

We proudly offer a variety of fertility treatments and options for lesbian couples looking to have a baby. Learn more here.
Fertility talk

Fertility Fact-Checked: Paris Hilton's comments around IVF & twins

Hilton turned to IVF out of belief that it is the ‘only way’ to ensure having ‘twins that are a boy and a girl’. In fertility treatment, there are no guarantees. There is a lot of misinformation around fertility treatment in the news. In line with our values, we share the factual information to set the record straight.
Fertility Talk

2020: A year for caring

New Year's wishes and reflections from Apricity
News

Apricity at ESHRE 2020

Apricity was delighted to participate in an important fertility event hosted by ESHRE, the European Society of Human Reproduction and Embryology.
News

The Fertility Podcast

The Fertility Podcast is a helpful resource for people on their fertility journeys.
News

Discovering Donation with Defining Mum & Altrui

Explore Donor Conception with our Virtual Webinar.
News

Apricity in We Are Tech Women: Caroline's Story

Get to know Caroline Noublanche, tech entrepreneur and founder of Apricity, in this interview with We are Tech Women.
News

Apricity in Tech London: the Founders Normalising Women's Health

Apricity's CEO, Caroline Noublanche, was featured in Tech London's feature on start ups normalising women's health.
News

Apricity in Women's Health: What Causes Thrush

Apricity's Chief Medical Officer, Dr Mara Kotrotsou, was featured in Women's Health last month to answer important questions around thrush.
News

IVF in the UK: How can I regain control?

Apricity and Defining Mum are hosting a virtual event called IVF in the UK: How can I regain control?
News

HFEA Announcement May 1st, 2020

Read our full statement regarding the HFEA announcement that was made on May 1st 2020.
News

Donor Decisions & Beyond: Virtual Evening with Defining Mum & Altrui

Our sister Altrui company and Defining Mum are hosting a virtual event called Donor Decision & Beyond
News

Apricity in the Evening Standard: a digital offering in time of crisis

Entrepreneurs: Apricity's Caroline Noublanche on providing fertility health support the digital way

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