Apricity - Why apricity

Time

To

Choose

Apricity was born to challenge the current fertility treatment experience.

Time

To

Choose

Apricity was born to challenge the current fertility treatment experience.

Time

To

Choose

Apricity was born to challenge the current fertility treatment experience.

10 reasons to choose Apricity

IVF has been around for 40 years, yet the way care is accessed hasn’t changed, often leaving women and couples anxious, exasperated or confused by their treatment. Apricity is here to change that.

#1
First class clinics
Our trusted network of first class clinics, doctors and specialists is hand-selected and screened, so you’re always in good hands.
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#2
Care team
Our care team doesn’t stop at doctors. Add fertility counselling, reflexology, nutrition or counselling to your care plan anytime.
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#3
7/7 Fertility support
Our fertility advisors are there for you 7 days a week during extended hours to support and guide you, coordinate your journey and answer medical questions.
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#4
Fertility care app
Our mobile app offers medication reminders, tailored guidance and an overview of where you are in your treatment or assessment, so you always know what’s next.
#5
Transparent pricing
Our pricing is transparent, all-inclusive and competitive. Starting your journey with us means you’ll unlock our extra benefits at no extra cost.
#6
Bespoke journey
Our tailored plans offer options to manage your treatment at a distance, visiting the clinic as few as 3 times to reduce disruption.
#7
Global scientific committee
Our international scientific committee of recognised fertility experts work together with us to improve the patient experience and outcomes.
#8
Egg donation expertise
Our egg donation arm, Altrui, has over 20 years of fertility experience, alongside the highest egg donation pregnancy rates in the UK.
#9
Fertility Predictor®
Our free, AI-powered Fertility Predictor® helps you understand your chances of pregnancy when using different fertility treatments.
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#10
AI
Our artificial intelligence projects propel international research into what truly drives success in fertility, ultimately maximising chances of conception.
Apricity - Why apricity