Apricity celebrates CQC accreditation

 Apricity is delighted to receive a ‘Good’ rating across all 5 key areas assessed by the Care Quality Commission (CQC) - a fantastic achievement for any inspection. 

We were especially proud to showcase our innovative digital model, where we offer:


📅 seven-day-a-week support from our advisors and nurses available by phone and mobile app chat feature

📱  a mobile app to provide tailored guidance throughout treatment

🏠 low or no travel treatment options, including home blood tests, semen analysis, scans and virtual consultations

🧠 AI team at the forefront of fertility research, developing ground-breaking tools to maximise success within treatment


Apricity Chief Operating Officer, Co-Founder, and CQC Registered Manager, Andrew Berkley, was delighted to have such a positive response from CQC 


“This result is a reflection of how our Care team work tirelessly to deliver safe, effective and personalised care to our patients; and a recognition of the overall contribution of everyone at Apricity to provide a truly unique, innovative and outstanding service” 


Our full report will shortly be available to view on the CQC website. In the meantime, we’ve outlined some of the highlights.

CQC found that Apricity:

  • had the skills, knowledge, and experience to deliver effective care and treatment
  • assessed patients’ needs and delivered care in line with current evidence-based guidance
  • had strong leadership within the service, with the team working together in a cohesive, supported, and open manner
  • proactively sought feedback from patients, and acted on it 
  • information about services was available and easy to understand.


“The service treated service users with kindness, respect and dignity.” - CQC Report


“The provider was able to demonstrate how they use a combination of their Apricity mobile app, their patient management system and artificial intelligence to measure performance and enable improvement of success rates through proactive communication, optimisation of care and standardisation of processes which also helped to reduce manual workload and potential medical errors.” - CQC Report


“The provider had plans to develop the service, based on patient need. For example, the provider told us that they were especially proud of the technological advancements they had made with regards to fertility treatment using artificial intelligence and scientific influence to provide the best experience for their patients. The provider told us that their hard work had resulted in winning awards for innovation and science and publications in fertility journals.” - CQC Report


To find out more about how our patient-centred care can reduce stress and offer fertility support in a more convenient, optimised way, book a free call with one of our fertility advisors.

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