IVF in the UK: How can I regain control?

We are excited to announce that the Apricity team and Becky Kearns, otherwise known as Defining Mum will be hosting a virtual event called IVF in the UK: How can I regain control? It will take place on Tuesday, June 23rd from 18:00 to 19:00.

This webinar will explore the most frustrating and painful aspects of IVF while exploring solutions, resources and services. We’ll then talk about why Apricity was founded and how we believe IVF should be: transparent, supported, personal and based on medical excellence and technology.

According to a survey we conducted last year, surveying over 400 women and couples who had considered or experienced fertility treatment:

  • 70% of those undergoing IVF considered stopping treatment due to negative emotional impact
  • 63% felt they ‘lost control of their life’ during treatment
  • 70% had to take time off work for their treatment

IVF has been around for 40 years, yet the way fertility care is accessed has remained unchanged. It’s Time to Challenge that.

This unique event will be held on Zoom. To attend, simply register here and we'll send you a link.

If you have questions you'd like the speakers to answer, it would be great if you could send them in advance to We will try our best to also answer questions on the spot, but usually have many to get through, so having them in ahead of time really helps us out.

The Apricity team 

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